About

Built for one founder first.

VIYA started as the toolkit one founder built to market his own company. It's still built that way.

VIYA began as a pile of little apps the founder built to get his own marketing done while running Role Trackr: a carousel maker, an email writer, a content machine, a workflow for the stuff he kept doing twice.

Every time he showed someone the setup, he heard the same thing: I want that, you should sell it. So he joined the content side with years spent in process and automation tools, and put it all in one calm, fast place.

The name says it: do it via VIYA. It's the way the work gets done.

Who's building it

Joe Ham

Founder, and customer number one

I ran sales teams for ten years, and built the process and automation behind them in Salesforce, Asana, Wrike and Pipefy. Then I started Role Trackr and found myself running it from a dozen tabs. VIYA is the one place I built to get out of them. I still use it every day.

Joe on LinkedIn

How we build

You approve the work. You don't do it.

VIYA drafts the week. You keep the judgement: the yes, the edit, the cancel.

Write for the reader, not the product.

People follow founders who help them. Posts that read like ads get scrolled past.

Honest beats impressive.

We say what's built and what isn't. If VIYA can't do something yet, this site says so.

Say hi. We read these.

Questions, ideas or holes to poke? Write to us.

hello@roletrackr.com