VIYA
Playbook

One goal in, two weeks of posts out.

Job seekers keep applying because it feels productive. They avoid following up because it feels like begging. One brief turned that into 14 carousels: one message to send each night, and Role Trackr mentioned once.

Joe Ham, founder of Role Trackr and VIYAUpdated Oct 27, 2026

The real records

What Joe handed it
“Already In”Sep 3, 2026
The theme

The warmest pipeline you have is made of companies that already met you. Every post teaches one message you can send tonight to a company that already knows your name.

Who it's for

Sales, marketing and tech professionals a few months into a job search. They keep applying because it feels productive, and they avoid following up because it feels like begging.

14 days · one carousel a day · TikTok
What it planned
the highest-reply email in your job search goes to a company that already told you no.
apply first, then ask for the referral. the order changes where your application lands.
you cannot send the same message to a company that went quiet and one that told you no.
reapplying does not blacklist you. reapplying with the same resume just does nothing at all.
where did your last job actually come from? be honest, we are counting.
the sunday off is allowed. the search will still be there tomorrow.

8 more days, then one mention of Role Trackr on day 14

The real “Already In” campaign from Sep 3, 2026: the brief, and six of the fourteen hooks it planned, word for word.

Run it in five steps.

  1. Say the goal in one line.

    Who it's for, what they avoid, and the one thing every post should teach. Campaign Planner turns it into a theme you can push back on.

  2. Set the length and the channel.

    Two weeks, one carousel a day, for TikTok. The product gets one moment, on the last day.

  3. Read the plan before anything is made.

    Every day has a hook, an angle and a call to action. Change any of them now, while it's one line.

  4. Let VIYA design the carousels.

    Each day's carousel is built in your brand. Open any one in Carousel Studio to change a slide.

  5. Approve the days.

    Approved posts wait in Post Office for their day. Nothing posts without your yes.

What breaks.

Some hooks came back with numbers.

“Only 4% of companies tell every applicant no” reads well and needs a source. Campaign Planner now flags any figure it can't ground. Check every one before it posts.

TikTok flattens captions.

Line breaks in a TikTok caption come out as one paragraph. Put the structure on the slides, not in the caption.

Fourteen posts is fourteen reads.

Plan it in one sitting. Approve it a week at a time, so the second week can still change.

Plan your next two weeks in one sitting.

Bring the goal. VIYA brings the plan, the carousels and a calendar that waits for your yes.

Private beta. Free while it lasts.

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